ON24 reports that three of four executives expect to replace In-person events with virtual events in 2009.
"The survey of more than 10,000 enterprise execs asked about planned 2009 use of traditional, in-person events vis-a-vis virtual events such as webinars and virtual shows." Among the findings were:
- 64% expect to have fewer physical sales kick-off seminars - or none at all.
- 60% expect training, management and other internal events to be down 20% - 50%.
- 76% said their company has already begun using virtual events (53%) or plans to begin using them (23%) to supplement some of their physical events in 2009.
Of course, many businesses are moving virtual to save money, but among other advantages surfaced in these findings were:
- 75% appreciate that there is no travel required.
- 64% like the fact that they can attend the virtual sessions on their own time schedules.
- 58% found it useful to be able to “forward” to their colleagues virtual sessions that they thought would be of interest to them.
- More than one third cited the social networking benefits of virtual events, including the ability to see a list of all attendees in advance (35%); to contact other attendees online throughout the event (40%); and to get information on people (32%) and companies (34%) they meet electronically.
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