From Ars Technica and ReadWriteWeb:
Most Americans feel that companies should have a presence on social media sites, and many feel that they should actively interact with customers through those sites. Those are just some of the findings of the 2008 Cone Business in Social Media Study, which said that 93 percent of Americans expect to see companies online where the users are—on social networking and other media sites.This isn't exactly what we are focused on in the class - this is more about having a presence for marketing and support purposes, but is tightly enough coupled that it is worth the read.
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